The Clearview Philosophy
Clearview loves to work with clients with products and services we can embrace and support wholeheartedly. All of our clients do work that is sustainable, enhances the quality of life for all they serve, and is sensitive to the environment.
We feel strongly about the professional, ethical representation of our industry and work to mentor others in our profession to rise to the highest standards of honesty, hard work, creativity, discipline, client collaboration and client service. In media relations, our mantra is "truth and news."
You are the expert in your industry. We are experts in telling your story to your key publics in ways that motivate them to take action or change behavior.
Supported by a team of 10 professionals, Clearview’s principals collaborate with you and your organization to plan and execute measurable public relations and marketing programs designed to tell your story in the right way to the right constituencies.
Our communications initiatives are designed to motivate target audiences to take the specific actions our clients want.
Andrew Bowen, APR
Founder and Senior Public Relations Counsel, Clearview Communications & Public Relations
Andrew Bowen (Accredited in Public Relations) is one of the most seasoned, experienced and trusted PR professionals in the nation.
Bowen has four decades of experience in the communications industry as a newspaper reporter and editor, political press secretary, government public information officer, advertising/public relations agency executive, author, crisis communications counselor, executive media interview coach, and firm owner.
He is a senior counselor whose wisdom and advice are valued by senior executives involved in critical marketing, branding, crisis communications and public relations initiatives in all business verticals.
Drawing from a deep well-spring of knowledge and experience, Bowen’s professional focus is quite simple: To meet his clients’ objectives through the application of well-crafted strategic and tactical messaging that motivates target audiences to take specific action or to change behaviors.
Book Andrew Bowen for motivational, educational, informative speaking engagement
Andrew Bowen, APR, is an accomplished public speaker who can provide inspirational, educational, motivational or informative presentations that add value to your audience's event experiences.
Although he can customize presentations on a wide array of areas of interest, Bowen's most in-demand subjects include:
For more information, please write to [email protected].
Michelle M. Griffith, APR
Michelle M. Griffith, APR (Accredited in Public Relations), has more than a decade of experience providing senior level marketing, communications, public relations, event management, crisis communications/reputation management leadership experience. In addition, she specializes in customized, gender/cultural specific media interview skills and presentation coaching. She is an accomplished and in-demand keynote speaker.
Clients retain Griffith when they need a fresh approach to achieving their marketing and communications objectives. Executives retain Griffith for customized help in becoming more effective communicators in their daily interactions, in media interviews and for presentations.
She worked her way up from freelance writer to agency copywriter, news producer, corporate communications executive, and into her current position as a consultant and strategic partner to corporate PR teams and select agencies. Michelle’s campaigns are always measureable and quantified against client objectives to achieve a solid ROI. She has provided leadership in strategic communications and tactical execution for clients ranging from $1MM to $1.5BB in revenues in a wide variety of industries, non-profit, academic and organizational verticals.
Griffith was exposed to the power of effective public relations working in the family business after school, and later in the restaurant business with one of the premier public relations agencies in Washington, D.C. There, she participated in highly successful campaigns for a nationally recognized sports bar and hotel chain.
Her philosophy is that there are a lot of people and organizations having a positive impact in their communities, businesses and the world, and she wants to do so as well. Helping people and organizations tell their story is her profession and her passion.
Public Relations Society of America (PRSA)
Florida Press Association, (FPA), member
Senior Account Executive, Clearview Communications & Public Relations
Doug Middleton, long time Manhattan resident and Clearview’s New York presence, joined Clearview in 2016 as a senior account manager. Prior to joining Clearview, he provided educational publishing, design and content expertise to clients that included Macmillan, Harper Collins, Colgate Palmolive, PBS and Random House. He has a 25-year track record of successful client relationships.
Doug is known for his attention to detail and sharp focus on hearing the client – really listening – to understand the client’s needs. Research-based, factual and accurate marketing and public relations initiatives have always been essentials in his formula for client success. Shortly after college, Doug launched the first restaurant and sightseeing guide in the Southeast. The very first publication sold out, and he had to double the publication’s size for the second quarter printing. He is an alum of Indiana University at Bloomington, where he studied Journalism and English Literature.
At Clearview Communications, his ability to establish solid working relationships with media outlets has proven to be his strength. "You need to honestly listen to the client, understand their needs and focus on their goals," says Doug "Trust is built by delivering success."
Assistant Account Executive
Shannon Fowler is responsible for the daily execution of the online brand presence for Clearview/The Message Masters and select client campaigns. Across all client business verticals, Shannon provides a fresh perspective to the creative process when developing ROI driven digital campaigns. Prior to joining Clearview, she had already established herself as a digital marketing specialist for the real estate industry.
Shannon is a graduate of Queens University of Charlotte, N.C., and holds a Bachelor of Arts degree in Communications with a minor in Psychology. She is a member of the Lambda Pi Eta Communications Honor Society Alumni.
How We Work Together
Our collaborative public relations campaigns begin with a comprehensive discovery session with you to determine your communications campaign objectives, goals, key messages, SWOT (strengths, weaknesses, opportunities, threats), target audiences, timelines, success metrics and budget.
The budget is calculated by estimating the number of hours required to execute each tactic monthly, multiplied by the average hourly rate for the teams responsible for completion of those tactics. Hours not used in one month will be rolled over and applied to the next month.
On a day chosen by you each week, you will receive an Excel spreadsheet showing the status of all tactics, with columns for next steps, key dates, and personnel responsible. This Weekly Public Relations Activity Report keeps both agency and client on task.
Unless you tell us otherwise, all of our work for you will be confidential. And, we will never leverage our relationship with you for our own gain.
You will have access to the senior staff 24/7 with their cellphone numbers, home numbers, personal e-mail addresses and Twitter accounts. We work weekends and holidays as needed to accomplish your objectives.
How Clearview Stands Out from the Crowd
Clearview subscribes to the same media databases and wire services as larger, more expensive agencies, and also has relationships with key media and bloggers nationwide.
Clearview’s fees are a fraction of what larger agencies charge, in part because we do not have their costly overhead – savings that are passed along to you. Clearview works with clients hourly, by the project or monthly retainer (which by far is the best value).
At Clearview, you will always have access to the senior staff. And, that’s 24/7 in a crisis situation.
Clearview is nimble, responsive and there for you at a moment’s notice; you work directly with the decision makers and (you’ll love this) there is no slow-moving bureaucracy.
Achieving Your Objectives
Client confidentiality is observed in all of our work, and we’ll never leverage our relationship with you for our gain. Clearview believes in the concept of client leadership. That is, while we will collaborate closely with you on all strategies and tactics, we will not say “yes” just to be agreeable. We are focused on achieving your objectives, and often that might mean recommending a creative or unique course of action you had not considered.
Call for a free, confidential consultation...
When the reporter’s first question was one we’d rehearsed, it really boosted my confidence.
Derek V. Smith, CEO, ChoicePoint,