As a communicator, amateur historian and linguist, I am fascinated by the power of words, especially 3-word admonitions thrown about to persuade people to take action.Continue reading
Is it a case of “everything old is new again,” or “great advice is timeless”?
My new year’s resolution to study more of the writings of distinguished business developers resulted in a pre-dawn mental shock this morning when I was struck by the uncanny similarities between the messaging of Dr. William Anton in his seminal work, Business Success Through Self Knowledge, and that of sales guru Jeffrey Gitomer in his Little Red Book of Selling.Continue reading
I’m having genuine interest from people in my presentation to groups on the topic, “Persuasive messaging for leaders – how to get to ‘yes’!” A major reason for the popularity of the subject is that so many people find it difficult to persuade other people to their point of view in what I believe is the most fractious public and personal communications environment I have witnessed in my lifetime (the Vietnam era included).
The real reason we speak before any group is to get our message across. We always have a purpose in mind – to get the audience to think, feel or do something we believe to be important. We craft our message carefully to have the full impact we intend.
Wait, what? What crisis communications plan?