Wait, what? What crisis communications plan?
Because two of my clients – 360 Advanced and Adsero Security – provide IT data breach auditing and remediation services, I was especially interested when I learned of how a major corporation had been so easily hacked recently.
The corporate communications team at the New York City headquarters of one of the world’s largest publicly-traded corporations learned the hard way recently the importance of having a well-tested crisis communications plan in place before disaster strikes.
Legal counsel and public relations counsel: oil and water? Not necessarily. We both are often required to collaborate to provide our professional points of view and expert advice to chief executive officers facing or managing a corporate crisis.