The well accepted definition of public relations is: “The management function that develops a relationship between an organization and the stakeholders on whom its future depends. For effective public relations, focus on relationships.
There have been numerous attempts in recent years within our profession to define or redefine public relations, and in fact, most people do not understand what “PR” is. However, in the marketing world, one truth is not in dispute: Mutually beneficial relationships with its key publics are vital to an organization’s success. There’s those words again – “relationships” and “publics.”