Corporate Communications

Why is Corporate Communications Important?

Give a voice to your company

One of the many definitions of "corporate communications" is actually this: giving a voice to your corporation, company, business or organization.

What does that voice sound like? What does it say to its stakeholders? What does the communication seek to accomplish?

In other words, what are your communications objectives, and who are the stakeholders or audiences you seek to inform, educate or motivate?

Corporate communications

Taking all of these questions, concerns and realities into account, Clearview Communications/The Message Masters, has an excellent track record in:

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    Business to business communications with purpose/objectives
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    Constituent and stakeholder communications
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    Crisis communications planning, execution and management
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    Employee communications and employee engagement
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    Executive media interview and presentation skills training
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    Executive team communications to employees, the board, stakeholders and regulators
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    Expert bylined commentary writing and placement
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    External and internal speaking/verbal communications initiatives
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    Event management, onsite/offsite
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    Annual report copy development and production assistance
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    News releases, whether for breaking news, important announcements, company milestones or regulatory compliance
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    Website copy; brochure copy; advertising messaging support
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    Intranet communications support
corporate communications - employee engagement
Corporate Communications
PR campaign to boost book value in merger or sale

What's your Communication Plan? 

CORPORATE COMMUNICATIONS:

Favorable Buyout Offer

Media relations strategies and tactics executed by Clearview Communications over a period of two years were credited by executives with E3 Consulting LLC for driving positive national publicity that was a key factor in attracting a favorable buyout offer shareholders accepted.

During our more than 10-year relationship, Clearview has always brought fresh, creative and thoughtful ideas to proactively address critical issues in our industry that we then leveraged in the public arena to provide a competitive advantage for my firm.

Joe D. Goodwin, CEO, The Goodwin Group
Retained Executive Search, Atlanta

What PR, marketing, media relations or other service do you need? 

See the comprehensive list here to get an idea of what Clearview Communications can do for you.

Clearview Communictions Corporate Communications
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    Client/PR  counsel team brainstorm to refine the key messages to be used in all communications and keep everyone saying the same thing at all times.
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    Press release writing and dissemination via local, state or national circuits of BusinessWire, PRNewswire, PRWeb, MarketWired, Businessnews.com, Associated Press, custom media lists provided by Clearview PR or other means, all determined by the client’s objective and time factors.
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    Social media campaigns that maximize search engine optimization of key words and key messaging; blogging, e-mail marketing, webinars, Tweeting, YouTube postings, Face book initiatives and other viral/social media tactics.
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    Content marketing, that is, developing downloadable white papers and research that will position you as a thought leader in your professional space and attract the interest of potential clients.
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    Clearview subscribes to a database of tens of thousands of journalists nationwide, and has personal relationships with dozens of media outlets. We are former journalists and editors, and know what will interest editors, assignment directors, producers and bloggers.
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    Events. Grand opening planning and execution. Speaker scheduling; event planning; press conference planning and execution.
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    Trade show and convention support; identifying trade shows, conferences and conventions you may want to attend as a marketing tactic; press kit development.
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    Expert source bylined (ghost-written) commentaries for placement in key publications and on the web to position you as a thought leader in your industry.
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    Media monitoring to get you into the flow of important business news stories and pitching you and your firm as an expert source to key local, state, national and international media.
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    Scheduling you to appear on important/relevant television and radio programs that reach and motivate your target audiences.
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    Website development writing, editing and design support. Social media strategy and execution including blogs, vlogs and campaigns.
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    Marketing support. Assistance in graphic design, collateral copy writing and brochure development.
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    Media buying and advertising campaign consultation.
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    Writing. Speechwriting, video script writing, radio spot script writing, web copy writing.
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    Community relations, public affairs and government relations as needed.
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    Investor relations support.
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    Media interview skills training and coaching, on camera and on tape; presentation production, rehearsal and presentation management.

Call for a free, confidential consultation...